Progress for Undocumented Students in the United States

On June 15, 2012, President Barak Obama gave a brief speech on a new Department of Homeland Security Immigration policy. This new policy will benefit thousands of undocumented students living here in the United States that were brought by their parents since they were young children from their native home. A policy called the Deferred Action for Childhood Arrivals. As President Obama mentioned in his speech about what undocumented students are, he mentioned part of a sentence that got to me. President Obama stated the following, â€Å"They are Americans in their heart, in their minds, in every single way but one, on paper† (Obama).This is very true in my point of view, as I have realized exactly just that growing up. As a young girl, I was never told whether or not I was documented or not; whether I was a citizen of where I was growing up or I wasn’t. I was never worried about my legal status in the United States. My main focus has always been school and progressing to be a well-educated citizen that is part of the United States. That’s how I see myself as, as of today; a citizen of the United States, perhaps not in paper, but in heart. This is the place where I have been raised since the age of two, till today at the age of 17 even knowing that I am undocumented.I love the fact knowing I’m Mexican and will always be by my culture and by a large majority of my family, but that’s not the place I know by heart or grew up. That is not the country that has helped my progress as an individual. It is here in the United States where my hopes and dreams are at for a better future. The Deferred Action for Childhood Arrivals will open job opportunities for undocumented students, avoid being deported back to their native country for at least two years, and give them a sense of hope to apply for college and scholarships, no longer fearing of being denied because they do not have a social security number.Although the process for this polic y will take a while and cost hundreds of dollars, thousands of undocumented students will be thankful for this opportunity given by the Department of Homeland Security Immigration services. As well, as thanking President Obama for making this step by step process a reality. The Deferred Action for Childhood Arrivals also known as the DACA policy was first heard of on June 15, 2012. That day President Obama made a public speech that lasted almost nine minutes long explaining how this will help undocumented students living in the United States since they were young children.The DACA is NOT a path to citizenship right away, but a sense of relief for undocumented students. This policy will has its requirements to be able to apply for it and be eligible. Around Mid-August of 2012, the Department of Homeland Security Immigration services started receiving about 180,000 applications and 4,500 of those applications were eligible for the Deferred Action for Childhood Arrivals policy. However , in the first two months â€Å"U. S. Citizenship and Immigration Services received and accepted for processing 179,794 deferred-action requests† (Fitz, Oakford, Garcia).In order to be eligible an undocumented student must have been living here in the United States before their 16th birthday, be under the age of 31 years of age, were in the Unites States on June 15, 2012, have proof that they are still attending school or have graduated, serving in the U. S. military, have been living here in the United States for 5 continuous years without leaving the country, and have no felonies, no more than three misdemeanors or significant ones, and not considered a public or national threat (â€Å"†).Proof that can show that you have all those necessary requirements are certificates a student may have received from school, house bills, medical records, even something as simple as old receipts from stores that someone may have. As soon as an undocumented student has all that, the y can apply for the Deferred Action for Childhood Arrivals policy and will most likely be eligible. Undocumented students come from all over the world, not just Mexico, or Spanish speaking countries as many close-minded people believe.It is sad how when someone sees a Hispanic/Latino student they automatically think they are undocumented and are from Mexico. That is not always the case. There are Hispanic/Latino students in the United States that are documented. The reason why many parents risk their life to come here to the United States as an immigrant is because they want a better future for their kids. Even when they have children in their native country, they try their best to bring them to the United States along with them as young children so they are able to get a better education and life.For their kids to be able to receive and have a life that will be a million times better than the one they would have if they stayed in their native country. Every day I am grateful for th e risk my mother took for me. For giving me the chance to grow up in a country where I know I am getting a better education. Where I was taught English as my second language and have mastered it just as much as Spanish that is my native language. The United States is where I feel like I am home. Although at times I had the fear of being deported, or have racial comments said to, this is still home.Mexico is only a country where I was born at, raised for the first two years of my life, but remember nothing about it except in pictures, and not know how it is to live there personally. *This data was taken from the (Fitz, Oakford, Garcia) article. Within their article they have a map where you can zoom in and see exactly where undocumented students that applied for the DACA came from and how many. Here, I did it by region and visualized the number of approximately the thousands of undocumented students are originally from by adding them up region by region.Australia and Canada are the o nly two regions where there were not a number of thousand. Only a total of just 9 undocumented students came from Australia and 114 from Canada that applied for the DACA. In total there is an approximately of 172,624 undocumented students. * The Deferred Action for Childhood Arrivals is a step by step policy that takes in between 4-6 months to process, as well cost hundreds perhaps even thousands of dollars per undocumented student that can apply and be eligible.There a 3 forms that must be filled out and processed to United States Citizenship and Immigration Services to be looked at and be handled case by case. The 3 forms that MUST be filled out are Form I-821D, the Application for Deferred Action for Childhood Arrivals, Form I-765, the Application for Employment Authorization Document (EAD), and lastly Form I-765WS, the Employment Authorization Worksheet. There is also a â€Å"recommended, but not mandatory† form which is Form G-1145, the E-Notification of Application/Peti tion Acceptance (â€Å"†). On top of those forms that need to be filled out, there are fees.Form I-821D has a fee of $465, a $380 work authorization fee, and an $85 fee for biometrics. All of those fees put together, already make a total of $930. Additional fees are getting the birth certificate of the undocumented student translated into English, which is usually around $35 and getting a criminal record to prove that, that student had no felonies, misdemeanors, or are a public or national threat in society, which usually costs $25. There, there are an additional $60 added; for a grand total of $990 spend per undocumented student, almost reaching $1,000.Once all forms, translated birth certificate, criminal record, and the proof necessary that shows that an undocumented students has been here for more than 5 continuous years, still in school, or have already graduated, or are serving in the U. S. military, are gathered together, they are then sent to the United States Citizen ship for Immigration Services. There they take a look at case by case that is sent to them. Afterwards, the student will receive an e-mail 1 to 4 weeks later after sending their applications, where they can take a look of their applications progress.Then, within 2 to 4 months, the student will receive a letter by mail that will have their appointment to go get their biometrics done and the time that they need to be there by. On the day of the appointment, they must bring a type of identification, such as a passport from their native country. Their appointment will be at an Application Support Center also known as an ASC. Lastly, the last thing to do is wait for the approval for the Deferred Action for Childhood Arrivals policy, the working permit for 2 years, along with a social security number.Once the 2 years are up, they will have to continually re-new their working permit for another 2 years and so on. I have been blessed with the opportunity to be able to go to this process wit h no problem. Each case may be different for every person, meaning the process may be a long one or a short one. It is just estimated that most will last between 2 to 6 months. With the Deferred Action for Childhood Arrivals policy that the Department of Homeland Security Immigration Services gave to many undocumented students with hopes and dreams, this has lifted a weight off of my shoulders.I no longer have to wake up every day fearing that I may end up being deported back to my native country. That the next time I hear about a job opening in a place I know I can have a part-time job; I can go in and ask for an application. When I hear about a scholarship, I know I’ll be able to apply for it without have that thought in the back of my mind that I don’t have a social security number. My mother has worked her whole life to give me a better life because she knew that back in Mexico, I was never going to be able to get the opportunities I have here in the United States. My motivation has always been my mother, to give her break and thank her for everything that she has done for me and has provided me with. As an undocumented student you learn to be thankful for what you have and never take anything for granted. The Deferred Action for Childhood Arrivals policy, has opened much more opportunities for thousands and thousands of undocumented students and myself. School has always been a main priority, and will always be. I can now make my dreams of going to college a reality and make my mother and family members proud.All thanks to the Department of Homeland Security Immigration Services and President Barak Obama for giving that public announcement for the whole country to hear what undocumented students can go to help progress this country. We are not a threat, but a help for the country to progress economically. We are DREAMERS that will now make our dreams come true. We are fighting in the nations forces to protect this country. We are citizens of the United States in heart. As President Obama, mentioned in his speech, â€Å"It is the right thing to do† (Obama). Progress for Undocumented Students in the United States On June 15, 2012, President Barak Obama gave a brief speech on a new Department of Homeland Security Immigration policy. This new policy will benefit thousands of undocumented students living here in the United States that were brought by their parents since they were young children from their native home. A policy called the Deferred Action for Childhood Arrivals. As President Obama mentioned in his speech about what undocumented students are, he mentioned part of a sentence that got to me. President Obama stated the following, â€Å"They are Americans in their heart, in their minds, in every single way but one, on paper† (Obama).This is very true in my point of view, as I have realized exactly just that growing up. As a young girl, I was never told whether or not I was documented or not; whether I was a citizen of where I was growing up or I wasn’t. I was never worried about my legal status in the United States. My main focus has always been school and progressing to be a well-educated citizen that is part of the United States. That’s how I see myself as, as of today; a citizen of the United States, perhaps not in paper, but in heart. This is the place where I have been raised since the age of two, till today at the age of 17 even knowing that I am undocumented.I love the fact knowing I’m Mexican and will always be by my culture and by a large majority of my family, but that’s not the place I know by heart or grew up. That is not the country that has helped my progress as an individual. It is here in the United States where my hopes and dreams are at for a better future. The Deferred Action for Childhood Arrivals will open job opportunities for undocumented students, avoid being deported back to their native country for at least two years, and give them a sense of hope to apply for college and scholarships, no longer fearing of being denied because they do not have a social security number.Although the process for this polic y will take a while and cost hundreds of dollars, thousands of undocumented students will be thankful for this opportunity given by the Department of Homeland Security Immigration services. As well, as thanking President Obama for making this step by step process a reality. The Deferred Action for Childhood Arrivals also known as the DACA policy was first heard of on June 15, 2012. That day President Obama made a public speech that lasted almost nine minutes long explaining how this will help undocumented students living in the United States since they were young children.The DACA is NOT a path to citizenship right away, but a sense of relief for undocumented students. This policy will has its requirements to be able to apply for it and be eligible. Around Mid-August of 2012, the Department of Homeland Security Immigration services started receiving about 180,000 applications and 4,500 of those applications were eligible for the Deferred Action for Childhood Arrivals policy. However , in the first two months â€Å"U. S. Citizenship and Immigration Services received and accepted for processing 179,794 deferred-action requests† (Fitz, Oakford, Garcia).In order to be eligible an undocumented student must have been living here in the United States before their 16th birthday, be under the age of 31 years of age, were in the Unites States on June 15, 2012, have proof that they are still attending school or have graduated, serving in the U. S. military, have been living here in the United States for 5 continuous years without leaving the country, and have no felonies, no more than three misdemeanors or significant ones, and not considered a public or national threat (â€Å"†).Proof that can show that you have all those necessary requirements are certificates a student may have received from school, house bills, medical records, even something as simple as old receipts from stores that someone may have. As soon as an undocumented student has all that, the y can apply for the Deferred Action for Childhood Arrivals policy and will most likely be eligible. Undocumented students come from all over the world, not just Mexico, or Spanish speaking countries as many close-minded people believe.It is sad how when someone sees a Hispanic/Latino student they automatically think they are undocumented and are from Mexico. That is not always the case. There are Hispanic/Latino students in the United States that are documented. The reason why many parents risk their life to come here to the United States as an immigrant is because they want a better future for their kids. Even when they have children in their native country, they try their best to bring them to the United States along with them as young children so they are able to get a better education and life.For their kids to be able to receive and have a life that will be a million times better than the one they would have if they stayed in their native country. Every day I am grateful for th e risk my mother took for me. For giving me the chance to grow up in a country where I know I am getting a better education. Where I was taught English as my second language and have mastered it just as much as Spanish that is my native language. The United States is where I feel like I am home. Although at times I had the fear of being deported, or have racial comments said to, this is still home.Mexico is only a country where I was born at, raised for the first two years of my life, but remember nothing about it except in pictures, and not know how it is to live there personally. *This data was taken from the (Fitz, Oakford, Garcia) article. Within their article they have a map where you can zoom in and see exactly where undocumented students that applied for the DACA came from and how many. Here, I did it by region and visualized the number of approximately the thousands of undocumented students are originally from by adding them up region by region.Australia and Canada are the o nly two regions where there were not a number of thousand. Only a total of just 9 undocumented students came from Australia and 114 from Canada that applied for the DACA. In total there is an approximately of 172,624 undocumented students. * The Deferred Action for Childhood Arrivals is a step by step policy that takes in between 4-6 months to process, as well cost hundreds perhaps even thousands of dollars per undocumented student that can apply and be eligible.There a 3 forms that must be filled out and processed to United States Citizenship and Immigration Services to be looked at and be handled case by case. The 3 forms that MUST be filled out are Form I-821D, the Application for Deferred Action for Childhood Arrivals, Form I-765, the Application for Employment Authorization Document (EAD), and lastly Form I-765WS, the Employment Authorization Worksheet. There is also a â€Å"recommended, but not mandatory† form which is Form G-1145, the E-Notification of Application/Peti tion Acceptance (â€Å"†). On top of those forms that need to be filled out, there are fees.Form I-821D has a fee of $465, a $380 work authorization fee, and an $85 fee for biometrics. All of those fees put together, already make a total of $930. Additional fees are getting the birth certificate of the undocumented student translated into English, which is usually around $35 and getting a criminal record to prove that, that student had no felonies, misdemeanors, or are a public or national threat in society, which usually costs $25. There, there are an additional $60 added; for a grand total of $990 spend per undocumented student, almost reaching $1,000.Once all forms, translated birth certificate, criminal record, and the proof necessary that shows that an undocumented students has been here for more than 5 continuous years, still in school, or have already graduated, or are serving in the U. S. military, are gathered together, they are then sent to the United States Citizen ship for Immigration Services. There they take a look at case by case that is sent to them. Afterwards, the student will receive an e-mail 1 to 4 weeks later after sending their applications, where they can take a look of their applications progress.Then, within 2 to 4 months, the student will receive a letter by mail that will have their appointment to go get their biometrics done and the time that they need to be there by. On the day of the appointment, they must bring a type of identification, such as a passport from their native country. Their appointment will be at an Application Support Center also known as an ASC. Lastly, the last thing to do is wait for the approval for the Deferred Action for Childhood Arrivals policy, the working permit for 2 years, along with a social security number.Once the 2 years are up, they will have to continually re-new their working permit for another 2 years and so on. I have been blessed with the opportunity to be able to go to this process wit h no problem. Each case may be different for every person, meaning the process may be a long one or a short one. It is just estimated that most will last between 2 to 6 months. With the Deferred Action for Childhood Arrivals policy that the Department of Homeland Security Immigration Services gave to many undocumented students with hopes and dreams, this has lifted a weight off of my shoulders.I no longer have to wake up every day fearing that I may end up being deported back to my native country. That the next time I hear about a job opening in a place I know I can have a part-time job; I can go in and ask for an application. When I hear about a scholarship, I know I’ll be able to apply for it without have that thought in the back of my mind that I don’t have a social security number. My mother has worked her whole life to give me a better life because she knew that back in Mexico, I was never going to be able to get the opportunities I have here in the United States. My motivation has always been my mother, to give her break and thank her for everything that she has done for me and has provided me with. As an undocumented student you learn to be thankful for what you have and never take anything for granted. The Deferred Action for Childhood Arrivals policy, has opened much more opportunities for thousands and thousands of undocumented students and myself. School has always been a main priority, and will always be. I can now make my dreams of going to college a reality and make my mother and family members proud.All thanks to the Department of Homeland Security Immigration Services and President Barak Obama for giving that public announcement for the whole country to hear what undocumented students can go to help progress this country. We are not a threat, but a help for the country to progress economically. We are DREAMERS that will now make our dreams come true. We are fighting in the nations forces to protect this country. We are citizens of the United States in heart. As President Obama, mentioned in his speech, â€Å"It is the right thing to do† (Obama).

Malware, Spyware And Adware Essay

How do we get Spyware How Spyware operates Spyware effects Man In Middle attack Counter-Measures Anti-Malware Techniques Bibliography Introduction: From the early days of cracking passwords and stealing information from personal computers, to deadly Internet based attacks that can shake entire’s nation security, cyber crimes have evolved from the endeavors of entertainment by cyber kiddies to organized crimes and terrorist activities of cyber mafia. Virus Attacks, hacking, browser hijacks, spam, phishing and so on are various manifestations of malicious activities that have evolved on the internet in last couple of decades. Malware is one such tool that has emerged as a widely preferred choice to consummate criminal activities on the Internet. Malware is new genre of hostile software, written in a high level language. Normally they target technical vulnerabilities in the system. Spyware, adware, Trojans, virus, worms are very common form of Malware prevalent on the Internet. It propagates through emails, IM and other web services. It can be categorized into criminal and business malware. Criminal malware is used in cyber terrorism and vandalism; while business malware is used for business/monetary benefits. Spyware is a software program that collects personal information of the users without their formal consent. Unlike viruses and worms, spyware does not usually self replicate, or intrude into the system directly or spread from one system to another; instead, it intrudes into a system by deceiving the user or exploiting software vulnerabilities in a system. Once it gets into the system, its implications can range from disturbing to devastating. It propagates using personalization cookies, tracking cookies, Trojans, drive-by downloads, hacking and piggybacking. Malware: Along with viruses, malware is the biggest threat today to the computer users. It can hijack the browser, redirect search results, serve up pop-ups and many more. Malware stands for â€Å"malicious software† and is used to identify all unwanted and potentially unwanted software. We can get infected by malware in several ways. It often comes bundled with other programs (examples include kazaa and i-mesh). These are usually pop-up ads, that send revenue from the ads to the program’s authors. Others are installed from the website, pretending to be software needed to view the site. Its most destructive feature is that once we are infected with the malware, it tends to multiply!! Earlier, it was mainly written for the destruction of computers and their data but now a days malware development is a big business. It is mostly used as a tool for extorting money out of its victims. In the form of rogue security programs, these are used to convince uneducated computer users to purchase the removal software from the same people who have written it. The types of malware are: Adware- It is the class of software that monitors the internet use for known e-commerce sites. When a user attempts to reach a site, adware pops-up suggesting an alternate site which may or may not be legitimate. Porn Dialers- This software was used heavily during the days when modem was the primary mechanism for connecting to the internet. This used to silently disconnect a modem from its service providers and redial to another premium rate telephone number. The resulting phone number charges, usually that of far-removed countries, would be found by the user only on its next telephone bill. Backdoors- These are the software tools which are mostly used to bypass existing security mechanisms present in either operating system or any application. Exploits- It is a general term used to describe any software code that is specifically designed to take advantage of a known weakness in operating system or application code. When vulnerabilities exist on a system, the exploits can be created to grant attacker administrative privileges, disclose or destroy any data or complete any task. Key loggers- These are the original spyware. It is a type of malware that is mostly used to â€Å"spy† on the user of a system. One way to accomplish this is to log every keystroke typed into that system and then using that data to extract credit card & social security numbers and all other sensitive information. Trojans- It is software that illegitimately performs some action that is different than its stated purpose. It may appear to be a legitimate software package that accomplishes a task desired by the user but at the same time after installing it can also perform some illegitimate tasks like destroying personal data. Examples of malware: GAIN- It is one of the oldest and best known examples of malware, created by Claria company. webHancer- It is a spyware application that is commonly bundled with other programs. Upon installation, it starts a program that runs in the background and collect details of the webpages we visit. ISTBar- It is a combination of toolbar and hijacker. It installs a toolbar with search functions provided by slotch. com. Recent Attacks:- Katrina-themed Malware attack Hits the Net – – This malicious site hosted in Poland harbors a secondary line of attack designed especially to dupe windows users. It cynically offers a â€Å"free scan† for the zotob worm that in reality infects users. It also exploits well known IE vulnerabilities to install a variety of Trojans including Cgab-A, Borobot-Q etc. Most Recent Malware: Stealth Malware Stealth is a program that deliberately tries to conceal its presence in the system. It may try to hide changes it introduced in the system, including dropped files, file changes, running processes, registry settings etc. Malware Development Life Cycle- In recent years, malware has evolved in complexity to rival many decent sized software projects. This indicates an improvement in decent methodologies that enables malware producers to improve their output and capability to achieve maximum gain. Following are the steps generally deployed by the creators of malware to ensure its success: Get the malware onto the target system. Ensure the survival of the malware in the target system. Once establish engage its payload. There are several ways by which malware can be installed on the target machine. Some of these include websites or vulnerabilities in software installed on target machine. There are also actively spreading worms, which propagates via emails, peer to peer network, and IM. A growing trend is not to target vulnerabilities in software but to exploit the users of that software. Malware tricks the users and entice the user to download. One of the major requirement of malware is to remain undetected and viable once installed on the target machine. For this purpose the most common techniques used are compression and encryption. Now a days two more techniques are getting common i. e. code obfuscation and executable injectors. Once establish the main job of malware is to deliver the payload. This payload varies from malware to malware. Spyware- It is a type of malicious software that collects information from a computing system without his/her consent. It can capture keystrokes, screenshots, internet usage habit & other personal information. The data is then delivered to online attackers who sell it to others or use it themselves for marketing or identify theft. How do we get spyware:- The main culprits in spyware transmission are:- Unprotected web browsing – Many advertising companies send tracking files, called â€Å"cookies,† along with their banner, ads or provide â€Å"special offers† that, when clicked, install extra software without our consent. Peer-to-peer applications – Kazza Lite is a notorious carrier of spyware installation packages. Many MP3 sharing sites also cause spyware problems. Opportunistic â€Å"freeware† or â€Å"shareware† programs – Weatherbug is one such program which collects more information than it is authorized. Web browsers using cookies – Any web browser can permit spyware to be installed on clicking the page that installs it. Some legitimate commercial software – Windows Media Player and America Online are considered sources of spyware. Each installation of Windows Media Player includes a uniquely identifying number that is provided to Microsoft, and America Online installs additional software packages that report data usage to advertising companies. How Spyware operates: When keywords of interest like names of banks, online payment systems etc are observed, the spyware starts its data collection process. The most common area of interest for spyware is the data sent using HTTPS i. e. HyperText Transfer Protocol Secure. This HTTPS is mainly used for very sensitive data and uses Secure Socket Layers(SSL) & Transport Layer Security(TLS). Encryption using these SSL & TLS makes it difficult to intercept data during transmission but when spyware is running on the end user’s computer, it is collected before encryption. Man-In-Middle Attack Man in Middle Attack or Bucket Brigade Attack can be active as well as passiveform of eavesdropping. It is a type of attack in which the cyber criminal funnels communication between two users and none of the user is aware that the communication is being illegally monitored. The man in middle employ spyware that when loaded on the consumer’s computer redirects the web browser to the fake site. Countermeasures: Users/Organizations can formulate their anti-malware strategy depending upon the type and complexity of Malware attacks that they are exposed to, and the level of risk associated with such attacks. Different organizations use different tools and approaches to counter malware attacks. These tools and approaches are often based on their functionality, suitability and a cost. The two basic approaches are: Reactive Approach Proactive Approach Reactive Approach- It is an incident response process. In this method, once a problem is encountered, the investigation of the problem, analysis and findings remedy, and documenting the resolutions for future is done and that too mostly in same order. The existing anti malware tools available, identify the malware by scanning the computer executable files & check if any know malware have sneaked into the system. This is done by detecting programs that are making changes to the operating system registry. Here, there are only three alternatives for dealing with malware:- Running Malware removable tool to detect and repair malware. If, anti-malware tool fails, Malware can be removed manually by the administrator or formatting the system. Use anti-Malware tool to prevent them from entering the system. Proactive approach- In this approach, the Malware can be deleted even before they get executed. It can be done in following ways:- Apply latest firmware to hardware systems and routers as recommended by vendors. Apply latest security patches to server applications and other applications. Ensure recent anti virus software is running. Maintain a database that keeps track of what patches have been applied. Enable firewalls. Enforce strong password policies. Use Least-privileged user account(LUA). This will do less damage as compared to high privileged processes. Anti-Malware techniques: When a worm or virus starts spreading into the computer networks, one must be able to react quickly to minimize the outbreak and damage it can cause. Traditionally, organizations use firewalls and antivirus scanning tools in order to prevent Malware from entering the system. These tools are used as a protective wall between a node and its network and the internet. The main motive is to prevent malicious code from entering into the system. However, these firewalls & antivirus scanning tools and traffic monitors are not free from technical vulnerabilities, that can still be exploited by new generation Malware. Advanced Anti-Malware techniques: Integrating filters ‘with signatures’ – Having layers of application filter on the network, will increase the efficiency of the security tools. Advanced antivirus tools, firewalls, web and email filters can be clubbed together, with latest updates/patches to prevent Malware from entering the system. This approach reduces the probability of Malware intrusion to minimum possible. Though not zero. For example, Malware that attacks the web-browser normally bypasses the firewalls, but gets identified and deleted by web filters. Similarly, a new Malware whose signature is not there in any of the filters can still sneak into the network unnoticed. ‘Multi-Layered Defense’ without signatures- It is very much similar to the ‘Integrating Filters’ approach but the only differentiating factor is that they can detect any malware even without their definition or signatures. In the integrating filters with signature technique there is a vulnerability i. e. these are amenable to attacks by unidentified or reported Malware. To overcome that vulnerability ‘Malware without signature’ approach must be adopted. It includes following technologies.

Marketing Best Buy Case Essay

Dual branding – the association of two or more already well recognized trademarks in a synergistic retail setting designed to benefit each – is one of the fastest growing areas in franchising. Dual Branding has become a rage in the marketing arena, with companies realizing that isolation is not after all the best policy. Dual Branding is quite beneficial such that: Many line extensions capitalize on a partner’s brand equity. Brand extension success rates are maximized in the new market when co-branded with the reputed brand that has established in that market. Co-branding may help usage extension. Image reinforcement may take place due to co-branding. Loyalty programs increasingly include co-branding arrangements. The corporations are sharing the cost of loyalty programs; hence, the promotional costs to the companies are coming down. Co-branding signals a trade marketing operation. Capitalizing on the synergies among a number of brands is yet another advantage of co-branding. (blog, 2007) There are some disadvantages such as: -Brand Cannibalization -Difficult to manage two different brands, due to splitting in Ad spend. -Possibility of blurring brand identity in the eyes of the consumer. -Duplication of roles of the corporates. (Kumar, 2012) Some examples of dual branding are: Toyota and Lexus. The Toyota brand will introduce Safety Connect on select Toyota models, helping to bring its drivers an added peace of mind. Lexus will introduce Lexus Enform with Safety Connect, a service built on the foundation of valuable safety and security services with the added layer of more convenience-oriented features and specialized advanced technologies. (Group, 2010) Best Buy and Future Shop. Best Buy Co. is the largest consumer electronics retailer in Canada. It just happens that most of its sales are coming from its Future Shop business. A couple of years back, when it acquired Future Shop for $377 million, it was assumed the parent company would re-brand the 91 stores it purchased under the Best Buy banner, reports the Pioneer Press. Instead, Best Buy decided to forego conventional wisdom and operate the two competing divisions separately and in at least one case, putting stores directly across the street from one another. (Anderson, 2003) What did Best Buy learn from its experience with dual brand strategy in Canada? Even though it was a new experience for the Best Buy International team to implement a dual- brand strategy it was the perfect opportunity to implement such strategy due to the situation in the Canadian market. In Canada, there was only one big player which was Future shop with only had 15% share; therefore they knew there was a space for a second major player. The most important thing they learned is to be aware that markets often have different ways of being approached. In this case, they learned it from the dual-brand strategy they used because both stores; Best Buy and Future Shop offered different consumer experiences. Best Buy is characterized by â€Å"higher propensity towards self- service; non-commissioned sales staff; greater assortment of ready- made electronics packages; wider aisles and more interactive displays; higher ratio of female customers, seeking to integrate products into their lifestyles; customers with higher incomes and higher levels of education†. Meanwhile Future shop wants to show â€Å"commissioned sales staff guiding the customer by providing customized, trusted and personalized approach; tech savvy, early adopters looking for the best deal; customer base more diverse†. What they learned is that consumers behave differently, therefore implementing dual- brand strategy in Canada is a good way to increase profit (almost double profit in only a year) but it is also important to keep in mind that not all markets behave the same way, so it is best to study them first before implementing any strategy. How does the Best Buy situation in China differ from its situation in Canada? The costumers and the market were totally different, for example in Canada they had one big competitor which end up being part of the best buy family even though they keep the name of â€Å"future shop†, at the end in Canada both companies handle very good the market because both were profitable. In china the costumers were not easy to convince to buy stuff in general and also when they buy the profit margins were too low, and if this wasn’t difficult enough, best but had to deal with a competence of 4 more companies that in total just shore 20% of the market, being the only foreign company making them lose some market segment. One of the main information that Best Buy found was that the Chinese consumers care more about the characteristics of the product rather than the brand, so in order to deal with this new preferences they decide to distributed different their first local in Shanghai, the products were assorted by categories, not by brands. (Miller) Does a dual-brand strategy provide Best Buy with a core competitive advantage as it expands into new global markets? We believe it does, because when they buy an existing company, they start learning from another approach, an inner vision about the local market they are about to invest in, then they end up being a more profitable alliance because when Best Buy enters in the market it start stealing costumers for all the companies, even the one who has an alliance with, and it end up with a bigger market share, the proportion depends of how successful is the entrance strategy. It also helps the image of the local brand in order to support the other in the early days, later when both are profitable they can manage the prices easier in order to avoid cannibalization. (Miller) Product analysis. IPHONE 5. ATTRIBUTES. â€Å"A remarkably slim design that still makes room for a larger display and a faster chip. Ultrafast wireless that doesn’t sacrifice battery life. And all-new headphones designed to sound great and fit comfortably. So much went into this iPhone.† â€Å"Thin, sleek, and very capable. It’s hard to believe a phone so thin could offer so many features: a larger display, a faster chip, the latest wireless technology, an 8MP iSight camera, and more. All in a beautiful aluminum body designed and made with an unprecedented level of precision. iPhone 5 measures a mere 7.6 millimeters thin and weighs just 112 grams.1That’s 18 percent thinner and 20 percent lighter than iPhone 4S. The only way to achieve a design like this is by relentlessly considering (and reconsidering) every single detail — including the details you don’t see.† More beautiful maps. Elements in Maps are vector based, so graphics and text are incredibly detailed and panning is smooth. Use the tilt and rotate gestures to view an area, and Maps keeps the names of streets and places where they belong. Turn-by-turn navigation. When approaching a turn, Maps speaks the directions, so you can watch the road. Follow along with 3D views: Signs and arrows make it easy to see where you’re headed. And if traffic’s bad, Maps offers alternative routes. Traffic info. Maps uses real-time traffic conditions to calculate your ETA. It is easy to get details about incidents that are causing traffic jams, so people can tell if there’s a major accident ahead or just a temporary slowdown. Flyover. See the world from a whole new perspective with photo-realistic and interactive 3D views of select major metro areas. Explore like never before as you zoom, pan, and rotate around a city and its landmarks. Video calls on tap. FaceTime works right out of the box — no need to set up a special account or screen name. And using it is as easy as it gets. Better call clarity. Built-in microphones work together to provide clearer sound and reduce background noise. (group A. ) BRANDING STRATEGY â€Å"It may be apple season (with a small â€Å"a†) in many parts of the Northern Hemisphere, but globally it’s Apple season (with a capital â€Å"A†). That’s because today Apple will announce the new iPhone 5 in advance of its launch. And like every other Apple launch in recent memory there will be a flood of pre-orders and lines of eager consumers outside Apple stores as soon as it goes on sale. Why is that? Because unlike most companies, Apple actually launches its products.† We’re experiencing this right now with the launch of the new iPhone 5, as we have with the launch of most Apple products over the last decade. It’s not just the product or the price or place or the promotion that is causing the sensation. But it the skillful way in which all four of these elements are orchestrated in the launch strategy that makes the offer seamless and irresistible. By investing in building brand equity before the launch Apple doesn’t start from a position of consumer inertia. They do the heavy lifting in advance of launch date which makes take off seem so effortless. In fact, they make it look so easy we forget it’s marketing and simply accept it as a law of nature: Apple products sell. But this phenomenon is not unique to Apple. It’s available to any marketer whether you are selling pharmaceuticals or farm equipment. The key is early planning especially when online networking (a.k.a. social media) is part of your launch strategy.† (Duffy, 2012) The huge promise of the Apple brand, of course presents Apple with an enormous challenge to live up to. The innovative, beautifully-designed, highly ergonomic, and technology-leading products which Apple delivers are not only designed to match the brand promise, but are fundamental to keeping it. The recent emphasis on the iPhone 5’s manufacturing build quality and design standards reflect this importance. Apple fully understands that all aspects of the customer experience are important and that all brand touch-points must reinforce the Apple brand. Apple has expanded and improved its distribution capabilities by opening its own retail stores in key cities around the world in up-market, quality shopping venues. Apple provides Apple Mac-expert retail floor staff to selected resellers’ stores (such as Australian department store David Jones); it has entered into strategic alliances with other companies to co-brand or distribute Apple’s products and services (for example, HP who was selling a co-branded form of iPod and pre-loading iTunes onto consumer PCs and laptops in the mid-2000s – though in retrospect this may now just have been a stepping-stone). Apple has also increased the accessibility of iPods through various resellers that do not currently carry Apple Macintosh systems, and has increased the reach of its online stores. From a brand architecture viewpoint, the company maintains a â€Å"monolithic† brand identity – everything being associated with the Apple name, even when investing strongly in the Apple iPod and Apple iTunes products. Apple’s current line-up of product families includes not just the iPod and iTunes, but iMac, iBook, iLife, iWork, iPhone, iPad, and now iCloud. However, even though marketing investments around iPod are substantial, Apple has not established an â€Å"i† brand. While the â€Å"i† prefix is used only for consumer products, it is not used for a large number of Apple’s consumer products (eg Mac mini, MacBook, Apple TV, Airport Extreme, Safari, QuickTime, and Mighty Mouse). (group, 2013) When we see the packaging we already know what the content is going to be and what company produces it, it has a picture and the name of the phone at the very front and on the side respectively and also the apple that represents the company on another side of it. The first impression when we look at the packaging of the iphone 5 is how practical, modern, cute and easy to carry is. This small box comes in black or white, it is covered with a thin, see-through plastic bag. It is very small; it can almost fit in our pockets. The secondary packaging, the one inside the cardboard box is made of plastic, to protect the contents inside: the charger, the usb cable and the headphones. The labels are also inside the box; it brings a manual with all the instructions, very reliable and easy to understand. The labeling presents all the information of the product, from where it was made, assembled and it shows how to use the product and the steps to follow before turning it on. (Group B. i., 2013) Since Apple has become such important and recognized brand, known for its reliable and good quality products, we can not only say apple has standardized their products to clients but we can also say the client has standardized to apple, in this case to the iphone 5. Clients in many countries have adopted the iphone 5 and it is due to the many functions it offers, one basic function in order to be adopted by consumers is changing the language of the phone. But one thing that makes apple very special is its apps. From the phone you can download applications that are very useful wherever you are. For example ‘Maps’, if you are here in Colombia, it will be useful but it will also be useful if you are in China. Anyone can download any app they want, and apple offers a lot of apps that are useful, some more than others, depending on the country.

Foundations of Psychology Essay Example | Topics and Well Written Essays - 1000 words

Foundations of Psychology - Essay Example Through systematic observation of one's own conscious experience, subjects were exposed to different visual stimuli, optical illusions and auditory tones, and then made to analyze what they experienced ("Timeline," n.d.). Functionalism evolved as a reaction to structuralism. This school of thought was greatly influenced by the work of William James, the father of American psychology, and the evolutionary theory of Charles Darwin (Wagner, n.d.[b]). Functionalism was a more systematic and accurate method than structuralism in that the former focused on the purpose of consciousness and behavior while the latter focused on the elements of consciousness. Functionalism gave due consideration to individual differences, with a great deal of impact on education, supporting the view that "children should learn at a level for which they are developmentally prepared" (Wagner, n.d.[b]). According to behaviorism, all behaviors are acquired through conditioning, which happens through interaction with the environment, and behavior can be studied in a systematic, observable manner regardless of internal mental states (Wagner, n.d.[c]). There are two types of conditioning. Classical conditioning is a method whereby a naturally occurring stimulus is paired with a neutral stimulus so that eventually the latter evokes the same response as the former without the presence of the former. Operant conditioning uses rewards and punishments for behavior. Behaviorism does not consider free will or internal factors like moods, feelings and thoughts. The theory does not consider learning that does not use rewards and punishments. The adaptability of an individual in the face of new information is also not considered. Psychoanalysis, founded by Sigmund Freud, focused on the influence of the unconscious mind on behavior (Wagner, n.d.[a]). The six basic assumptions of the psychoanalytic theory are that unconscious mental processes exist, that all human behavior is motivated and purposeful, that past experiences influence current changes and reactions, that personality functioning is very complex and can be understood through the Id, Ego and Superego, that thinking processes involve energy, strength and force, and that human behavior is influenced by interaction with the environment ("Timeline," n.d.). Humanists like Carl Rogers consider people to be basically good or healthy and they see mental health as the normal progression of life; any distortion to this natural tendency is called self-actualization. According to Rogers, people naturally know what is good for them, and what leads them astray is the society with its conditions of worth, often leading to discontent when they do not reach the standards applied to them by others. This disparity between the real self and the ideal self is called incongruity (Boeree, 2003). A healthy individual involves the following qualities: openness to experience; living in the present; organismic trusting, doing what feels right and comes natural; freedom and taking responsibility for one's choices; and creativity. Gestalt psychology evolved in response to the

The Great Siege of Gibraltar 1779-1783 Dissertation

The Great Siege of Gibraltar 1779-1783 - Dissertation Example The battle tactics play a crucial role in enabling one side to win and other to get defeated, therefore for any army, it is essential to ponder in detail about the battle tactics to gain victory. British side used such battle tactics that made them accomplished while the battle tactics of French side were lacking due to which, they were defeated. In this paper, we will study the battle tactics of the Great Siege of Gibraltar in great detail as to find the reasons why the Great Siege of Gibraltar was unsuccessful. Background Gibraltar is an offshore territory of United Kingdom, which is located at the south of  Spain and  on the tip of the Iberian Peninsula. The name of  Gibraltar in fact  derives out from the Arabic  Jabal-al-Tarik (mount of Tarik) since capture of peninsula by the leader of Arabic fighter troops Tarik (Falkner 68). Spain wanted to capture Gibraltar from Britain due to commerce reason between America and Europe. At the start of the dispute both side agreed upon signing an agreement with mutual understanding at Spanish royal palace. Britain foreign minister was also favouring peace full agreement between two nations but agreement was not approved by the British parliament. Both countries declared war on 23 October 1739, with each other just after the beginning of war of Jenkins' Ear (Mann 214). Both sides decided to make trenches near the Gibraltar for gaining information about enemy. One squadron of Britain army was already stationed there. Britain ordered Admiral Vernon was ordered to sail from Portobello and join the squadron. Many years passed but hostilities did not break. King Phillip 5 of Spain died in 1746 and his successor again tried to negotiate the issue with Britain. British parliament showed seriousness in resolving the trade issues. British parliament also wanted to lift British embargo on Spain. Unfortunately, the king died and next king ever wanted negotiations with Britain (Mann 215). The new king signed family compac t with the king of France in 1761. France was already at war with Britain in 1761. Because of this new development, Britain declared war with Spain and captured colonial capitals of Havana and Manila. Finally, Spain was able to get back the cities of manila and Havana in exchange of Florida that was captured by Spain. This agreement took place under a treaty in 1763, known as â€Å"treaty of Paris† (Falkner 73). Then the peaceful years started and both France and Spain decided to wait for favourable situation and launch attack on Britain for gaining the lost territories. After the outbreak of American war of independence, France and Spain supported American rebels to defeat Britain in that war. France and Spain signed a treaty in 1779 the treaty is known as treaty of Aranjuez. According to the treaty, both France and Spain will support each other for gaining their lost territories from Britain. Spain declared war on Britain in June 1779 and France also supported Spain to secu re Gibraltar. Gibraltar was vital link in British control over the Mediterranean and wanted a quick capture of it for going on an all-out war against the Great Britain. The great siege of Gibraltar was among the longest sieges that are fought in the history of the world. France and Spain wanted to take hold of Gibraltar during the American War of Independence but their attempt remained unaccomplished. It was a joint effort by France and Spain and the

This I believe Essay Example | Topics and Well Written Essays - 500 words

This I believe - Essay Example It was at this juncture that the girl entered his life. In his eagerness to make her feel the best, he gave up everything he had----devoted himself completely to her and took care of her even if it meant going completely out of his way. He couldn't strike a balance between his reluagr life and his personal one. He spent very little time with his family anf friends, and spent every possible minute with her. Today, he was alone. She had betrayed his trust and his utmost devotion, for no reason at all. How he wished he could erase this part of his life. Yes, he would. He was going to breathe his last tonight. Suicide, they say, was an act of a coward. But Mike thought otherwise. He simply couldn't think of a life without her. He ahd given her all he had and much more. Why did she do this to him He strained to blank his mind out and listened to the radio, to keep those frightful thoughts at bay. The radio was his companion these days, sicne he could no longer remained his extroverted self. He hated facing everyone.

Internet and Music Industry Essay Example | Topics and Well Written Essays - 3500 words

Internet and Music Industry - Essay Example The music industry is not limited to the artists and the record companies. It also includes the composers, the musicians’ representatives, television and radio broadcasting companies, advertising agencies and so much more. It has, for the past 50 years, earned most of its revenues through selling its artists’ albums in the form of long play (LP) record albums, cassette tapes, compact discs (CDs) and digital versatile discs (DVDs). Aside from these albums sold in record stores, revenue also comes from music videos played on television, music played over the radio, and, of course, concerts and tours. The music industry is considered to be one of the top industries as far as value and income are concerned. In the last few years, however, with the rise of the Internet, the music industry has found new ways to earn money. Record companies began to collect orders online and ship their products to any part of the world which has internet access. And even later, they learned to collect money in exchange for downloadable music. This meant that they needed less money to produce and store their products. It also meant faster service for the customers and, therefore, faster influx of cash. The internet became a very good source of income as it has a greater consumer reach, faster response time, and it presented a lot of choices for the consumers. But, as with many happy stories, there is a down side to this new technology. The internet also gave way to both small and large scale piracy. It allowed its users to violate intellectual property rights in a snap, that they do not even realize it until much later. The instant connection between people that the internet provided allowed its users to share files, especially music and other multimedia content. The rise of multimedia tools and social networks, such as YouTube, Facebook, Bebo, Friendster, and MySpace, made copyright infringement easier, faster and even harder to control. 39% of social network users embed copyrighted materials into their pages and 79% of them say that these embedded media reflect their personality. In the early part, consumers did not realize that this was a form of piracy and just enjoyed acquiring "free" music. Then after some time, when record companies started to feel the pain of illegal downloads, they started informing the world of how their properties are being stolen even if unintended. Still, illegal downloads have gone up from 36% in 2006 to 43% in 2007.4 The record companies

Yorkshire Dialect in Comparison to Received Pronunciation Essay

Yorkshire Dialect in Comparison to Received Pronunciation - Essay Example ThÐ µ rÐ µsults indicÐ °tÐ µd thÐ °t nÐ µÃ °rly Ð °ll of thÐ µ sociÐ °l bond mÐ µÃ °surÐ µs wÐ µrÐ µ invÐ µrsÐ µly rÐ µlÐ °tÐ µd to thÐ µ frÐ µquÐ µncy of Yorkshire diÐ °lect. Ð  multivÐ °riÐ °tÐ µ modÐ µl thÐ °t usÐ µd thÐ µsÐ µ sociÐ °l bond mÐ µÃ °surÐ µs Ð µxplÐ °inÐ µd Ð °pproximÐ °tÐ µly onÐ µ-quÐ °rtÐ µr of thÐ µ vÐ °riÐ °ncÐ µ in thÐ µ frÐ µquÐ µncy of Yorkshire diÐ °lect for thÐ µ studÐ µnts in this sÐ °mplÐ µ. The term diÐ °lect refers to Ð ° specific vÐ °riety of Ð ° lÐ °nguÐ °ge, which differs systemÐ °ticÐ °lly from other vÐ °rieties in terms of pronunciÐ °tion, grÐ °mmÐ °r Ð °nd vocÐ °bulÐ °ry, but which is still generÐ °lly comprehensible to speÐ °kers of other diÐ °lects within thÐ °t lÐ °nguÐ °ge. Ð ccent refers simply to different pronunciÐ °tion pÐ °tterns Ð °nd, despite populÐ °r belief to the contrÐ °ry everybody speÐ °ks with Ð °n Ð °ccent. In other words, diÐ °lect is the Ð °n umbrellÐ ° term for Ð ° vÐ °riety of linguistic feÐ °tures, one of which is Ð °ccent - the sound pÐ °tterns of Ð ° specific diÐ °lect. Thus, within EnglÐ °nd, Ð ° northerner using nÐ °ught to meÐ °n nothing is Ð °n exÐ °mple of lexicÐ °l vÐ °riÐ °tion, but Ð ° LiverpudliÐ °n pronouncing the word nothing differently from the wÐ °y Ð ° Londoner might sÐ °y it is Ð ° difference in Ð °ccent. In fÐ °ct Ð °ny nÐ °tive speÐ °ker Ð °djusts his or her speech pÐ °tterns depending on the context of the situÐ °tion: from relÐ °xed conversÐ °tion in fÐ °miliÐ °r surroundings to Ð ° more formÐ °l setting – we hÐ °ve most of us, for instÐ °nce, been Ð °ccused of hÐ °ving Ð ° â€Å"telephone voice†. However, the rÐ °nge of Ð °ny given speÐ °ker’s repertoire is defined by who he or she is. People from different geogrÐ °phicÐ °l plÐ °ces cleÐ °rly speÐ °k differently, but even within the sÐ °me smÐ °ll community, people might speÐ °k differently Ð °ccording to their Ð °ge, gender, ethnicity Ð °nd sociÐ °l Ð °nd educÐ °tionÐ °l bÐ °ckground. The Yorkshire diÐ °lect Ð °nd Ð °ccent refers to the vÐ °rieties of English used in the northern English county of Yorkshire. These vÐ °rieties of English Ð °re non-rhotic Ð °nd refer to themselves Ð °s Tyke Ð °nd Ð °re referred to Ð °s Yorkshire by other vÐ °rieties of English.

Business Law Questions (Part 1) Assignment Example | Topics and Well Written Essays - 750 words

Business Law Questions (Part 1) - Assignment Example Yankit’s and they were bound by â€Å"common consideration† (Harold, 2006). It is irrelevant that they did not have a written agreement prior to delivery of service. In this case, Bill wishes to purchase a neighbourhood grocery belonging to Mel Merchant and they have agreed that Mel will not open another store of the same nature within a distance of 150 miles during the next 10 years. This is referred to as â€Å"voluntary restraint of trade† since both parties have entered into the agreement and no party has influence over the other which could have forced them into agreement (Michael, 2005). This arrangement is vital for the significance of the purchaser because, should Mel decide to open another grocery near the previous one, then Bill will have to go out of business since Mel is likely to acquire all his previous clients. My reasoning is due to the similar case in Dias v Souto (1960) where the defendant sold his trade under related circumstances and established a competitive dealing within the terrain. The defendant charged him before the court and he was held to blame. For the court to enforce this accord they first have to consider the space to which the moderation is applicable and the time it will be valid (Michael, 2005). They will also have to consider the sort of dealing the parties are engaged in. In this case, the distance of 150 miles and period of 10 years under control are irrational. Slander is any spread of information which is likely to hurt the image of the person to whom it is spoken against by word of mouth or sign language (Harold, 2006). However, the words must be heard by other people other than the person to whom it was being addressed to. In the case of Barak and Rush, both committed slander because their words were heard by the news reporter who even spread the information further. They words they said against each other had ill intentions and would change their public status hence they amounted to slander. Eves

Role Of Muse In Haute Couture Essay Example | Topics and Well Written Essays - 1750 words

Role Of Muse In Haute Couture - Essay Example A model haute couture garment is hand crafted to specific body measurements and fitted to perfection for each client. It is for this reason added to the hours of toil and the highly exclusive materials that haute couture garments are extremely expensive. Not only is the dress custom-made, the fabrics and embellishments are of the highest quality, and the tailors, seamstresses, embroiderers, lace makers and other craftspeople who spend hundreds of hours assembling these pieces are the most skilled in the world (Sherman, 2006). In Greek mythology, the muses were the nine daughters of Zeus and Mnemosyne, the goddesses who presided over literature and the arts and sciences. A muse is not simply an icon but a constant source of inspiration by her presence or the input she gives a designer. In Greek mythology, muses served as inspiration to artists of various disciplines, be it photography, paintings or even fashion. Like the daughters of Mnemosyne, whose name translates as 'memory', they held in their power the ability to make an artist remember or tap into an ocean of creativity held internally or collectively. The muses did not create new inspiration in non-creative people, but instead helped their creative admirers to reconnect with lost or forgotten creativity and inspiration. The muses were noble and strong beings that were held in the highest regard. Muses were valued participants in the creative world and have been given that magnitude in the artistic world throughout history. The relationship shared by a muse and her admirer is not typically a sexual one, even though the inspiration most often comes from the sexual charge between them. This sexual tension lays the foundation for the admirer's interest to impress the muse and stays as the only link that ties them together. A muse doesn't necessarily define perfection; she should be one who is able to project a global vision and self-awareness that inspires her admirer. The idea of a muse has existed for millennia. Artists still believe that creativity is a phenomenon that exists outside of them, rather than inside a skilled mind that creates art. So when an artist sees someone, who provides as a source of inspiration that sparks interest and enjoyment, and also challenges their skills as a creator, a muse or an idea of a muse is created. Even today, male fashion designers have their muse, who is usually a beautiful, high-society female. They move from one muse to another, constantly in search of an expression of the ideas that define fashion for each of them. Yet, in classical tradition, muses were independent figures, 'active, willful and manipulative practitioners of their art'; creators and artists in their own right (Gerrard, n.d.) A muse creates an inspiration by making a fashion statement. The famous Isabella Blow, a fashion personality who dressed to express her love of innovation and daring and not merely to look pretty or conventional. For her, fashion was not about wearability or lifestyle; it was about art (Flanagan, canada.com). Emmanuel Ungaro, a master of texture and prints, trained under Balenciaga and Courreges, always looked for something different for the women whom he dressed. He wanted his women to be sexy and seductive, in short, women with a lot of sex appeal. When a man sees a woman who inspires him by some quality within her, she is simply projecting an idea or belief that the man carries within himself that he holds with high regard. It could be some aspect of her personality, her beauty or as most often is the case, the sexual charge that exists between them that creates this mysterious bond of muse and admirer

The Body Shop Essay Example for Free

The Body Shop Essay Introduction The body shop was founded by Dame Anita Roddick in the year 1976. However on July 12, 2006 body shop was delisted from the London stock exchange and is currently being operated under independent management under the L’Oreal group with the able guidance of current CEO Sophie Gassperment. The body shop has been in the personal grooming and toiletries industry since 1976. Over the years the body shop has gained reputation in being one of the leading brands in the industry which not only focusses on an individual well-being but also the well-being of the planet and all associated with the company. The body shop has 2500 stores in over 60 countries Market share and competition The sales estimations of body shop show that a sales transaction is made every 0.4 seconds and has a existing customer base of 77 million up until 2011. The body shop annual sales is 855 million euros and operating profit is 77 million euros with an estimated growth of 13.9% annually. Product description Beer shampoo and conditioner 2in 1 The product contains actual beer which provides shine bounce and volume to the hair. USP’s 2 in 1 shampoo +conditioner Made from 100% natural and organic product Volumizing shampoo Anti-frizz shampoo Moisturizes hair Suitable for all hair types Customer value The product suits all hair types of both men and women providing them with same results of shiny glossy and soft hair. It will enable the customer to not only save time but also save money as they would not have to spend on buying separate bottles of shampoo and conditioner. Target Market

Organizations and institutions Essay Example for Free

Organizations and institutions Essay Maintaining and preserving the environment has been one of the key issues that have been prevalent in the present time. Creating avenues for environmental sustainability has continuously been evident among states, organizations and institutions. The same applies for the marine ecology particularly the Giant Blue-Fin tuna. The continuous decline of its population has been alarming different sectors in the economy as well as different environmental NGOs. Thus, it created numerous efforts among different organizations and governments to protect the Giant Blue-Fin Tuna. By controlling the amount of Giant Blue-Fin Tuna captured daily, the population of such species can be saved and be prevented from extinction. The Giant Blue-Fin tuna is considered one of the most prized species in the marine kingdom. â€Å"Atlantic bluefin tuna, Thunnus thynnus (Linnaeus, 1758), aka bluefin tuna, horse mackerel, northern bluefin tuna is regarded as one of the most highly evolved fish species and one of the most prized fish in danger of over fishing. † (MarineBio. org, 2007, p. 1) A Giant Blue-Fin is characterized under the category of ‘tuna’ due to their unique composition. â€Å"Tuna, originating from the Greek word meaning to rush, usually swim at speeds of 1. 5-4 kts, can maintain 8 kts for some time, and can rarely break 20 kts for short periods. † (MarineBio. org, 2007, p. 1) The Blue-Fin tuna is classified under the Scombridae family and it is considered to be the largest specie under such classification. â€Å"It is one of the largest bony fishes and can reach lengths of up to 3 m, although they are more commonly found from . 5-2 m in length. Adult weights range from 136-680 kg, although the upper weight range is rare. † (MarineBio. org, 2007, p. 1) Its appearance can be described to be â€Å"dark blue to black near the dorsal surface and silvery near the ventral surface. † (MarineBio. org, 2007, p. 1) In addition, Giant Blue-Fin tuna lives from 15 – 30 years. Also, Giant Blue-Fin tunas are considered to be warm blooded fishes. â€Å"Atlantic bluefin are homeothermic (warm-blooded) and are therefore able to thermoregulate keeping their body temperatures higher than the surrounding water, which is why they are so well adapted to colder waters. † Locations The Giant Blue-Fin tuna are only located in certain places. â€Å"Bluefin are highly migratory and limited numbers of individuals may cross the Atlantic in as little as 60 days and are widely distributed throughout the Atlantic and can be found from Newfoundland all the way to the coast of Brazil. † (MarineBio. org, 2007, p. 1) In addition, â€Å"they range in the eastern Atlantic as far north as Norway and down to northern West Africa. Bluefin tagged in the Bahamas have been captured in Norway as well as off the coast of Brazil. Bluefin in the South Atlantic belong to a distinct southern population, with known spawning areas south of Java, Indonesia. † (MarineBio. org, 2007, p. 1) Current Problems In the course of time as development begins to step into the picture, certain negative and adverse have began to emanate from the process. The most affected sector in the development process is the environment. As humans continue to develop technologically the consequences of such improvements have been the environment and the ecosystem. With this, it can be argued that the marine ecosystem has also been suffering the same fate. Such occurrence does not spare the Giant Blue-Fin tuna as its population gradually and continuously declines over the years. It is widely known that the Giant Blue-fin tuna serves as an important source of food and income among the fishing industry. â€Å"Once, giant bluefin migrated by the millions throughout the Atlantic Basin and the Mediterranean Sea, their flesh so important to the people of the ancient world that they painted the tunas likeness on cave walls and minted its image on coins. † (Montaigne, 2007, p. 1) The Giant Blue-fin tuna are regarded by many to be a source of delicious food particularly in the making of sushi. â€Å"The giant, or Atlantic, bluefin possesses another extraordinary attribute, one that may prove to be its undoing: Its buttery belly meat, liberally layered with fat, is considered the finest sushi in the world. † (Montaigne, 2007, p. 1) Too much hunting With the huge demand for its meat, the Giant Blue-fin tuna has been a victim of excessive hunting by different fishermen and institutions. â€Å"Over the past decade, a high-tech armada, often guided by spotter planes, has pursued giant bluefin from one end of the Mediterranean to the other, annually netting tens of thousands of the fish, many of them illegally. † (Montaigne, 2007, p. 1) In addition, with the application of the technological advantages in fisheries, the decline of Giant Blue-fin tuna rose exaggeratedly. â€Å"The decimation of giant bluefin is emblematic of everything wrong with global fisheries today: the vastly increased killing power of new fishing technology, the shadowy network of international companies making huge profits from the trade, negligent fisheries management and enforcement, and consumers indifference to the fate of the fish they choose to buy. † (Montaigne, 2007, p. 1) Enforcement or Request There had been different efforts by states as well as international organizations in addressing these issues. Fishing of Giant Blue-fin can never be banned due to the relative demand of consumers for their meat. Thus, organizations and states arranged quotas for local and international fishermen on how much each should fish. However, these quotas are oftentimes neglected or not followed. â€Å"The group charged with managing bluefin tuna stocks, the International Commission for the Conservation of Atlantic Tuna (ICCAT), has acknowledged that the fleet has been violating quotas egregiously. † (Montaigne, 2007, p. 2) In addition, recognizing the constant decline of Giant Blue-Fin tuna in the ocean, ICCAT has requested different states and companies to reduce their quotas to allow these species to populate and multiply, however, these organizations and states declined. â€Å"But despite strong warnings from its own biologists, ICCAT—with 43 member states—refused to reduce quotas significantly last November, over the objections of delegations from the U. S. , Canada, and a handful of other nations. † (Montaigne, 2007, p. 2) It has been predicted that if this type of fishing continues, then such industry would collapse and the Giant Blue-fin can become extinct. â€Å". Scientists estimate that if fishing continues at current levels, stocks are bound to collapse. † (Montaigne, 2007, p. 2) What can be done There are different mechanisms that environmentalist and the government have tried to enforce to prevent the continuous over fishing of these species. However, little compliance can be seen in the process due to the high demand posed by the Giant Blue-Fin tuna especially in the world market. Thus, it is necessary for states and groups to enhance the level of monitoring and implementation of rules and legislation. In addition, stricter measures must be enforced to facilitate a better future for these creatures. Effective Management Effective management can be a solution to the long and impeding problem of over fishing in the ocean for Giant Blue-Fin tuna. â€Å"Experts agree that, first, the worlds oceans must be managed as ecosystems, not simply as larders from which the fishing industry can extract protein at will. †(Montaigne, 2007, p. 4) By creating effective and efficient management mechanisms can help enhance the efforts in improving the overall status of Giant Blue-Fin tuna. â€Å"Second, the management councils that oversee fisheries, such as ICCAT, long dominated by commercial fishing interests, must share power with scientists and conservationists. † (Montaigne, 2007, p. 4) Cutting Fishing Vessels The constant decline of Giant Blue-Fin tuna are due to numerous fishermen who catches them. One possible scenario that legislators and organizations can do is limiting the number of allowed fishermen and industries who will engage in such actions. By doing so, it can help the population of the Giant Blue-Fin tuna to increase. â€Å"Further, governments must cut back the worlds four million fishing vessels—nearly double what is needed to fish the ocean sustainably—and slash the estimated 25 billion dollars in government subsidies bestowed annually on the fishing industry. † (Montaigne, 2007, p. 4) Setting quotas and marine sanctuaries By creating quotas, Giant Blue-Fin tuna population can be maintained and can provide an avenue for an increase in population. â€Å"For giant bluefin in the Mediterranean, that may mean shutting down the fishery during the spawning season and substantially increasing the minimum catch weight. † (Montaigne, 2007, p. 4) But with this situation comes with effective and efficient inspection and enforcement among the state, agency and organization in-charge of the process. Also, by creating marine sanctuaries in the area, Giant Blue-Fin tuna can survive the excessive amount of fishing by fishermen in a certain area. Marine sanctuaries seek to protect the overall area where Giant Blue-Fin tuna are situated. This means that they cannot be caught. â€Å"Another crucial step, both in the Mediterranean and around the world, would be the creation of large marine protected areas. † (Montaigne, 2007, p. 4) Campaigning for change can also help in the process of conservation and sustainability. â€Å"Also important are campaigns by such groups as the Marine Stewardship Council, which is working with consumers as well as retail giants to promote trade in sustainably caught fish. † (Montaigne, 2007, p. 4) Conclusion The Giant Blue-Fin tuna is characterized to be an important part of the overall marine ecosystem. Taking them out in the overall system can create disparities and consequences in the marine ecosystem. Thus, the continuous decline of Giant Blue-Fin tuna must be addressed to sustain the continuous demand of people in the future. By creating efficient and effective monitoring mechanisms as well as legislation, the lives of Giant Blue-Fin tuna shall be sustained. It is our responsibility to continue addressing this for it shall be the future generations that will suffer if actions shall not be put into place and changes to occur in near time. References MarineBio. org (2007) Atlantic Bluefin Tuna. Retrieved November 28, 2007 from http://marinebio. org/species. asp? id=236 Montaigne, F. (2007) ‘Still Waters: The Global Fish Crisis’ in National Geographic: Interactive Edition. Retrieved November 28, 2007 from h http://www7. nationalgeographic. com/ngm/0704/feature1/index. html

High DUI Rates in America: An Evaluation

High DUI Rates in America: An Evaluation America’s Ludicrously High DUI Rate Joshuah Rauch Careful examination of America’s DUI rate leads to pitiful statistics. The decrease over the last 30 years fails to be enough. Increased public education falls short of elaborate acquittal paths criminal defense attorneys, who specialize in intoxicated driving, are afforded by the judicial system. The embarrassing rates speak for themselves. According to the CDC, 112 million drunk driving incidents occur each year (Centers for Disease Control and Prevention , 2011). America’s DUI Rate is one the highest worldwide, despite increased laws and education, due to the loopholes in the court system and highly trained criminal defense attorneys. To appreciate how frequently people operate a vehicle while impaired, the legal limits for the United States need to be addressed. All States except Michigan have a Blood Alcohol Concentration Limit (BAC) of 0.08 (Progressive Insurance Company , 2004). Compared to different countries, the United States has a very high BAC. For example, Sweden, Poland, Norway, and Greece have a BAC of 0.02 while Turkey, Thailand, Switzerland, Spain, Portugal, Peru, Germany, Ireland, Israel, Italy, China, Denmark, France, Finland, Austria, Australia, Argentina, Venezuela, and the Philippines have a BAC of 0.05 (Brown-Forman, 2010). Countries such as Romania, Russia, Nepal, Hungary, Armenia, Columbia, Ethiopia, Brazil, and the Czech Republic have a zero tolerance policy, thus yielding a BAC of 0 (Brown-Forman, 2010). At a BAC level of just 0.03 a person starts to experience increased talking, excitement, and reaction time; while simultaneously experiencing decreased attention, judgment, and inhibition. It is easy to see why that in the United States, pilots are prohibited from flying any aircraft if alcohol has been consumed in the last 8 hours or if the pilot’s BAC is a 0.04, half the legal limit for operating a vehicle (Federal Aviation Regulations, 2005). The catch phrase â€Å"If you drink, don’t drive† is also easily understood because the early effects on the body are apparent after a BAC of much less than the United States legal limit. Mothers Against Drunk Driving (MADD) was founded on September 5, 1980 by Candy Lightner when her daughter Cari was killed by a drunk driver. According to the MADD website, its mission statement â€Å"provides grass roots leadership to create major social change in the attitude and behavior of Americans toward drunk driving† (MADD, 2014). Few would argue that MADD has been the driving force in increased legislation against drunk driving and also improved education regarding the effects of driving under the influence. Raising the minimum drinking age to 21, educating parents on the importance of keeping their children alcohol free through the Power of Parents, partnering with the national football league through game day initiatives, working with the National Highway Traffic Safety Administration on â€Å"Driver Sober or Get Pulled Over† and providing no cost victim and survivor services are some of the successful endeavors that MADD has undertaken to combat drunk driving in America (MADD, 2014). Not that long ago, 25,000 was the average number of people killed each year, and this number is now down to about half of that with the current rate falling between 10,000 and 11,000. In 1949, when Margaret Mitchell, famous for writing Gone With The Wind, was killed by a drunk driver with an extensive drunk driving record, the prevailing attitude of the public was in favor of the driver (NPR, 2011). MADD has certainly been successful in dropping the rate of DUI deaths and aiding in shifting the public’s opinion of the victims who are injured or killed. In South Carolina, the Sober or Slammer crackdown sought to greatly decrease and hopefully eliminate vehicle related accidents and deaths cause by drunk driving. Numerous state-wide checkpoints, manned by law enforcement, with the goal of catching people driving under the influence were put into place. The cell phone initiative, *HP, was also put into place to aid law enforcement by giving fellow drivers a quick way to notify authorities of a potential drunk driver. TV ads and radio commercials, combined with billboards and portable message boards, educated the public about the campaign. With the number one cause of vehicle accidents resulting in fatalities involving drunk driving, the campaign saw success with a decrease of 100 less deaths from driving under the influence (South Carolina Department of Public Safety , 2013). While this initially may seem like an effective decrease, further investigation gives way to websites such as DUIBlock.com that list where law enforcement will b e conducting â€Å"random† checkpoints. A person can pay a yearly fee to have text alerts sent to them in real time as checkpoints are added or discovered. While the website states that there are not trying to help people who are drinking avoid the checkpoints, the ads on the page include links to DUI attorneys. It is hard to imagine why an individual would need to know where DUI checkpoints are if not driving under the influence, or at least slightly intoxicated (DUI Block, 2008-2014) Practicing as a DUI attorney is quite lucrative. A quick drive down the highway or a flip through the yellow pages leads to a vast list of available options. The average cost of a DUI attorney is 2,500 dollars for the first offense (Esurance , 2014). A look at the first number addressed, 112 million annual drunk driving incidents, demonstrates the amount of available business to DUI attorneys. A newspaper article from July of 2013 in Los Angeles, California, addresses the loopholes in the law. The importance of a DUI defense lawyer is stressed and the phrase, â€Å"A skillful Los Angeles DUI attorney will review your case and look for even the slightest misstep by the arresting officer, in an effort to successfully resolve your pending DUI case† (Marketwired, 2013). There is no doubt after reading the article that the primary purpose of the DUI attorney is to find a technicality in which to exonerate the arrested party. Considering the CDC statistic is based upon actual guilty verdicts, the real rate of drunk drivers in America is much higher than the reported yearly rate of 112 million. Not all states, however, are like California. South Dakota for example has a very strict DUI requirement. While previously boasting one of the worst DUI rates in America, the new conditions leave no room for grace. Repeat offenders are denied the right to even consume alcohol. This policy is called â€Å"South Dakota’s 24/7 Sobriety Program.† By testing individuals twice a day (by a breathalyzer), requiring ankle bracelets that detect alcohol use (to be worn at all times) twice a week urine tests and sweat patches that are worn and subsequently sent in, South Dakota has decreased its DUI rate by 33 percent. An additional bonus to the tax payers of South Dakota is these tests must be paid for by the guilty party (South Dakota DUI Program worth a look, 2013). Each breathalyzer test cost the individual one dollar, while the urine tests are five dollars; charging the guilty party a minimum of twenty-four dollars a week. The 24/7 Sobriety Program received a national CSG Inno vations Award following the incredible results (Chavers, 2008). Not all states are quick to adopt South Dakota’s strict DUI laws. Another example of a state offering an article in the newspaper detailing how to get out of a DUI is Massachusetts. According to the article entitled Survive A DUI, Massachusetts offers several ways to keep your driver’s license. A 30 day grace period, a work only license and an ignition interlock are options offenders have in order to keep driving even after a DUI. Although a letter from the guilty party’s employer is required before a restricted license is given, the typical 48 hour jail sentence is allowed to be conducted at night or on the weekend (Meurrow, 2007). It comes as no surprise that several states are not eager to change to such strict rules as South Dakota, especially when law enforcement individuals are guilty. Take for instance Alaska’s own David Carlson. Although he is an Assistant District Attorney in Fairbanks, he was arrested twice in February 2010 alone for DUI. Elsewhere in Anchorage, Alaska, Supreme Court Judge Patrick McKay, was found guilty for DUI. Since even the people who are supposed to uphold the law find a DUI is acceptable, there is no wonder why Alaska has an extensive issue with drunk driving (In Case You Havent Heard , 2010). In Iowa, another state with a rather high DUI rate, 30 percent of high school students admit to driving a vehicle while either drunk or high while 35 percent admit to riding in a vehicle with a driver known to be drunk or high (Schootman, 1993). Law enforcement and teenagers are not the only ones driving drunk. Josh Brent, a defensive lineman for the Dallas Cowboys, drove drunk and killed fellow player Jerry Brown. The suspension he faced of the first 10 games was seen as a â€Å"little severe† by many fans and even Cowboy owner Jerry Jones. Other notable football stars who have been involved in fatal drunk driving accidents are Donte Stallwoth and Leonard Little. All three of these players were back to playing football within a year. Apparently, killing another person while intoxicated is easily overlooked when the money made as a NFL star can buy a fabulous attorney who can navigate through the individual case and find a technicality to bring a dismissal of the charges (Smith, 2014). The loopholes attorneys use include a distinctive vision test. The case of Robert Perkins, who had a blood alcohol level of .17 and five prior DUI convictions when he killed Cornell Royston, is simply disgusting. Perkins’ lawyer, Jane Gorte, was able to find an optometrist to evaluate his contact lenses and contrast sensitivity. Because the doctor determined his contacts were old and therefore affected his contrast sensitivity, his charges were decreased despite the fact he killed a man while having over twice the legal limit (Moss, 1987). California DUI attorney Lawrence Taylor is interested in training fellow colleagues in the art of DUI defense. Alabama boasts an organization called the National College for DUI Defense, which specializes in training lawyers on how to effectively contest DUI evidence offered by law enforcement. Imagine a police officer, who once arrested drunk drivers, turned attorney who now spends his days representing suspects. New Hampshire lawyer Bruce Dorner is just this man. After learning the intricacies involved, he now offers training on overcoming a DUI. He even promotes a driver’s license that would allow an individuals to have driving privileges to a job. Advice such as immediately asking for a lawyer and refusing to answer questions are some of the tips given by DUI lawyers. They also advise that unless there is a penalty for refusing a field sobriety test, do not take one. Refusing a blood alcohol test is also a tip given, since the breathalyzer test is easier to dispute. Law enforcement individuals who forget to ask suspects if they have a physical problem affecting or preventing completion of a field sobriety test such as diabetes, acid reflux medicine, cancer, or even if ethanol enhanced gasoline was recently used, can rest assured a DUI lawyer will have the evidence thrown out (Tebo, 2005). Mothers Against Drunk Driving has certainly seen success in setting a national drinking age, exposing the true victims of drunk driving, and decreasing yearly fatalities of alcohol induced vehicular accidents. A few states such as South Carolina and South Dakota have implemented programs that have lowered the DUI rate, while most other states continue to have far too many DUI incidents. America features one of the highest worldwide blood alcohol concentration limits, yet continues to see exorbitant rates of drunk driving events. Considering every impaired driver is not caught, the rates are pathetically higher. As long as law-makers, sport stars, and the Average Joe continue getting away with driving intoxicated due to the flawed judicial system, money hungry lawyers will continue to profit from the travesty responsible for over 300 thousand accidents and 30 deaths each day in America. Bibliography Brown-Forman. (2010, December). Brown-Forman Our Thinking ABout Drinking. Retrieved from Our Thinking About Drinking: http://ourthinkingaboutdrinking.com/uploadedImages/Categories/Drinking_and_Driving/BLOOD-ALCOHOL-CONCENTRATION-(BAC)-LIMITS-WORLDWIDE.png Centers for Disease Control and Prevention . (2011, October 4). CDC Online Newsroom Press Release: October 4, 2011 . Retrieved from CDC Web Site : http://www.cdc.gov/media/releases/2011/p1004_drinking_driving.html Chavers, M. (2008). South Dakota DUI Offenders Get Sober . State News (Council of State Goverments) , pp. 51(10),27. DUI Block. (2008-2014). Find Local DUI Checkpoints . Retrieved from DUIBlock.com: http://www.duiblock.com/ Esurance . (2014). Esurance- The True Cost of a DUI. Retrieved from esurance.com: http://www.esurance.com/violations/true-cost-of-dui Federal Aviation Regulations. (2005, June 12). Alcohol and its effect on pilots . Retrieved from Flight Physical : http://flightphysical.com/pilot/alcohol.htm In Case You Havent Heard . (2010, March 22). Alcoholism Drug Abuse Weekly. MADD. (2014). Madd Mission Statement . Retrieved from MADD: http://www.madd.org/about-us/mission/ Marketwired. (2013, July 2). The Yearly July 4 DUI Rally . Meurrow, L. (2007, January/February ). Survive a DUI. Mens Health , pp. 22(1),112. Moss, D. C. (1987, May ). New DUI Defenses . ABA Journal . NPR, S. (2011, November 17). U.S. Behind The Curve In Drunk Driving. Retrieved from NPR: http://www.npr.org/2011/11/17/142462512/u-s-behind-the-curve-in-drunk-driving-author-finds Progressive Insurance Company . (2004, July). Drunk Driving, BAC, State BAC Limits, Vehicle Resources . Retrieved from Progressive Web Site : http://www.progressive.com/vehicle-resources/blood-alcohol-calculator/ Schootman, M. (1993). Safety Behavior Among Iowa Junio HIgh and High school Students. American Journal of Public Health . Smith, M. D. (2014, September 5). Jerry Jones: Josh Brent was Suspended . Retrieved from NBC Sports . South Carolina Department of Public Safety . (2013, December 13). Retrieved from Sober or Slammer: http://www.scdps.gov/oea/nr2013/121213.html South Dakota DUI Program worth a look. (2013, May 23). The Wyoming Tribune-Eagle. Tebo, M. G. (2005, February). New Test for DUI Defense . ABA Journal .

The United Kingdom Beverage Market Essay -- Business and Management St

The United Kingdom Beverage Market INTRODUCTION Armstrong Corporation is a food products manufacturing company, with products which include ready-to-eat cereals, frozen pies, snack items and carbonated beverages. Funky-Cola is the flagship brand of the carbonated beverage division. Our company has decided to introduce Funky-Cola to the United Kingdom beverage market. In this paper, the market potential and opportunities of the country would be investigated in order to affirm our decision to enter into the UK market. Funky-Cola has been doing very well in our Malaysian market. Our company’s sales in the year 2003 amounted to over RM2 billion, with Funky-Cola contributing 25% of the overall revenues. Because of this strong performance, our company believes that Funky-Cola has the potential to be successful in a foreign country. We have pooled together our company’s resources to make a thorough research on the UK market and the R&D department is working towards extending our product line in order to adapt to the country’s market. With our successful past performances, we believe that our company has enough resources, in terms of capital and managerial expertise, to form a wholly owned subsidiary company in UK. This subsidiary company would mainly produce Funky-Cola for the UK market. COUNTRY ATTRACTIVENESS Our company chose to enter the UK market because of its potentials and opportunities. According to a research, the market for the drinks bought by Britons is worth an estimated  £51.85 billion in the year 2004, which makes UK the world’s tenth biggest cola market. The research also revealed that 7.2% of all consumers spending are spent on purchasing drinks and Britons drink 130 cans of soft drinks or 43litres per year. However, Britons are moving towards consuming different kind of drinks, such as squashes, diet colas, energy drinks, tea and so forth. There is also a new breed of health conscious male consumers in the UK. This was due to the increased focus on obesity by the government and media. Therefore, Britons have decreased the frequency of consuming cola drinks. Our company sees this as an opportunity to revive the cola market by producing fusion drinks which combines the traditional cola with the new preferred drinks of Britons. This would satisfy the UK consumers’ need to stay healthy, and at the same time, continue to enjoy the great taste ... ...cost differentiation strategy. From research, the standard cola price in retail outlets are as follow: a) 330ml can -  £0.39; Our price -  £0.30 b) 2litre bottle -  £1.32; Our price -  £1.25 c) 1.25litre bottle -  £1.09 Our price -  £1.00 REFERENCES Red Bull’s Place in the UK Soft Drinks Market http://www.bized.ac.uk/compfact/redbull/redbull11.htm BBC News – Business â€Å"Cola Sales Set to Lose Sparkle† http://news.bbc.co.uk/1/hi/business/3121690.stm Coca-Cola Britain – Using Market Research to Develop Product Range http://www.thetimes100.co.uk/case_study.php?cID=3&csID=108&pID=1 Diet Soft Drink Battle Heating Up in UK http://www.beverageworld.com/beverageworld/index.jsp Drinks Market – UK – Beverage Market Research from Key Note http://www.just-drinks.com/store/products_detail.asp?art=32671&lk=rotw_arch Birmingham – Wikipedia, the Free Encyclopedia http://en.wikipedia.org/wiki/Birmingham United Kingdom – Wikipedia, the Free Encyclopedia http://en.wikipedia.org/wiki/United_Kingdom West Midlands Directory of Health, Sports, Fitness & Leisure Clubs http://www.health-club.net/w-midlands.htm Sainsbury to You – Price Check http://www.sainsburystoyou.com/index.jsp?bmUID=1115818459144

Suicide Essay -- essays research papers

Someone, somewhere, commits suicide every 18 minutes. You might never be able to tell who it will be, it could be the person sitting right next . Statistics reveal that approximately three million youths, between 12-18, have either thought about or attempted suicide in the past year. More than 1/3, actually succeeded. Only in the past two decades, have depression and suicide been taken seriously. Depression is an illness that involves the body, mood and thoughts. Depression affects the way a person eats and sleeps, feels about themselves, and the way they think of the things around them. It comes as no surprise to discover that adolescent depression is strongly linked to teen suicide. Adolescent suicide is now responsible for more deaths in youths aged 15 to 19 than cardiovascular diseas...

As I Lay Dying :: Essays Papers

As I Lay Dying In William Faulkner’s As I Lay Dying, references to â€Å"the right† by numerous characters serve to propel the reader on a quest for truth. Cora and Tull make allusions to what is right as defined by religion, while Cash evokes a more innate sense of right and wrong. Anse has a sense of right that is deceptive to both himself and others, yet it also conveys his view of the world which Faulkner shows to be just as accurate as anyone else’s. Faulkner’s blending of these versions of right make a unified idea of what is right, even if that idea is at once a confusing and complicated one. Cora and Vernon Tull believe completely in the absolute power of God and that His will is ultimately what will be done. Cora is Vernon’s source of strength and faith, and even when he waivers in what he believes to be right, he ultimately sides with his wife. Cora is constantly exclaiming both in speech and in song that â€Å"I trust in my God and my reward.† (70) This belief is a great comfort to Cora. Even when she makes cakes for a wealthy woman in town and the woman changes her mind, Cora only thinks â€Å"Riches is nothing in the face of the Lord, for He can see into the heart.† (7) Cora also believed it right for people to suffer; seeing it as their â€Å"mortal lot† (159). However, this deep faith is also blinding to Cora. Cora is blind to the fact that Addie has an understanding of sin and salvation and â€Å"right† beyond the mere words that she uses. Cora mistakes Addie’s lack of faith for vanity and pride, and gets down on her knees in hopes of rescuing her from the clutches of damnation (160). Addie’s response to this is that â€Å"people to whom sin is just a matter of words, to them salvation is just words too.† (168) Vernon Tull at times questions whether his wife is altogether right, but then catches himself and pulls himself back. Cora may have seen it as people’s mortal lot to suffer, but Vernon questioned this, especially in the case of Vardaman’s pain. Vernon says, â€Å"It aint right. I be durn if it is.